MARKETING COMMUNICATIONS CASE STUDIES
For over eight years, with five at senior level, I have strategised and delivered marketing campaigns ranging from book launches to events and long-term brand building.
In all my campaigns I use the most effective channels to reach target audiences at the right time. Based on behavioural insight, this includes a combination of OOH, SEM, PPC, print media, audio (podcast and Spotify) and partnerships. Sometimes content is required, other times publicity.
A good campaign won’t include everything, just the right things.
Here a few of my success stories.