Strategic and creative, I plan short and long, using all the tools in the box to achieve business objectives.
Key strengths
- Media strategy and planning
- Brand management
- Digital strategy and oversight
- Communications strategy
Experience
2022 – present:
Head of Marketing, Thames & Hudson
- Line-managing team of campaign managers liaising with US, Hong Kong and Australia offices
- Allocating responsibilities and budgets for individual titles across seasonal lists
- Deputising for Director at senior management creative meetings
- Building inter-departmental relationships and influence at senior level
- Responsibility for superlead titles with high-profile authors including Pink Floyd, Es Devlin, Johnny Marr, William Klein and British Museum
- Planning and delivering omnichannel campaigns including OOH, PPC, SEM, Print, Audio, paid social and influencer partnerships as well as content creation
2022:
Marketing and Communications Manager, Antiquarian Booksellers’ Association
- Strategised and managed the roll-out of omnichannel marketing and press campaign to promote Firsts: London’s Rare Book Fair at Saatchi Gallery
- Saw 40% increase in advance online sales, 180% increase in sales to private customers, total sales increase 135% (£7.2M), Friday ticket sales increase 72%
2018 – 2021:
Marketing and Communications Manager, Museum of Freemasonry
- Planned annual marketing and brand strategy with six-figure budget
- Media planning for exhibition and brand campaigns including OOH, PPC, SEM, Print, Audio
- Insight gathering from Qual/Quant data to inform SEO and content strategy
- CRM integration and management
- Managed exhibition press and events including VIP launches, PR procurement and delivery
- Project-managed full website build using Drupal including Stripe for eCommerce
- Acquired and managed $10K/month Google Ad Grant (Conversion Rate 86%, CTR 7%)
- Enrolled and managed Google Arts & Culture, training the exhibitions team in delivery
- Managed full rebrand following consultation including new visual identity, TOV, advertising platform and communications guidance
- Successfully established Instagram, Facebook, LinkedIn, YouTube, growing Twitter by 150%
- Regularly engaged with high-level stakeholders from trustees to benefactors
- Procured and managed PR, digital, creative and media agencies
- Editorial board member for FMT magazine, commissioning research-based content
- In 2019 museum visitors increased by 30%, while in 2020 online visits increased by a further 30% on 2019’s increase of 51% following new website launch
2016 – 2018:
Marketing and Communications Assistant, Photo London (Candlestar Cultural Agency)
- Assisted planning and delivery of promotion of the annual art fair including managing a six figure advertising campaign with the Financial Times and coordinating with Sutton PR
- Created the online Photo London Academy, managed all digital channels and content. Increased Instagram following by 50%
- Coordinated on-site partner activations including managing a team of six fair assistants
2015 – 2016:
Image Archivist (FTC), Citywire Financial Publishers
- Tested and populated new custom-built CMS with over 3,000 images to service multiple international financial publications. Included assisting with B2B communications.
Digital and Social Media PR (internship), Pelham Cultural Communications Agency
- Created social media content for British and Irish pavilions at 56th Venice Biennale as well as several blue chip London galleries. Developed digital audits for client digital strategy proposals.
Relevant experience
2012 – 2018:
Features Writer, HOTSHOE magazine
- Interviewing, and reviewing leading artists and professionals including Thomas Demand; Christian Patterson; Erik Kessels, Roger Ballen, Gregory Crewdson, and Martin Barnes (Victoria & Albert).
2009 – 2017:
Publisher and Editor, SMBH magazine
- Designed, edited, published award-nominated 52-page online photography magazine.
Education and Certification
- Certificate in SEO, Hubspot Academy
- Certificate in Email Marketing, Hubspot Academy
- Google Analytics Individual Qualification, Google
- Certificate in The Fundamentals of Digital Marketing, Google/Open University/IAB Europe
- Professional Certificate in Digital Marketing Strategy, The University of Edinburgh
- Bachelor of Arts (Hons) in Fine Art Media, National College of Art and Design, Ireland
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